a

The very first line of Aristotle’s Rhetoric runs thus: “ἡ ῥητορική ἐστιν ἀντίστροφος τῇ διαλεκτικῇ” (1). The quite wise ancient Greeks weened that every law-abiding democratic free citizen should be a dialectician and grasp the subtleties of that antistrophe, rhetoric, to shun being fooled by politicians, who are wont to stare at public opinion so as to learn from it which kind of enthymeme is the most persuasive in the agora (2). Public opinion has four faces, videlicet: orientation, degree, causality, and expectation. According to this, there must be four sorts of rhetoricians, and each one must’ve a specific class of audience. Such a couple gives rise to the question concerning the syllogisms, styles, moods, and proofs that an orator may handle to be a cajoling tongue. And, in our age, an age in which telecommunications are the main outlets of politicians, it’s unavoidable to deem the traits of the media they’ve at hand.