The following topics constitute the structure of the digital reputation of a public figure, and are either solid props to ameliorate or sustain it or accursed arms to destroy it. The young technocratic masses of our age feel they do not have some place in our modern economical and political structure, and that they are foredoomed to material poverty and invisibility, and by reason of this they eagerly applaud social media personages who appear before them relishing lyrical pleasures, e.g., a costly goblet of wine, a pied dash, a Cuban cigarette, or a bottle of whiskey with more peripeteias than them.