artículo en inglés

We have all heard on occasion that the American company Coca-Cola once produced a completely colorless version. The strategy was a total fiasco, because consumers around the world were used to the dark caramel color of this most typical American soft drink.

Jorge Luis Borges asseverates in scarce, arid lines, that F. S. Fitzgerald, whose vital mission was “to be brave”, represents, more than other authors of the American Jazz Age, the World War I´s post-days^[1]. The Great Gatsby^[2], ergo, is a historic document. H. L. Mencken declares that the Gatsby´s plot is just a “glorified anecdote” developed in “bawdy house parties”, in colorful fallacies that are inhabited by “marionettes”. Such an anecdote is valuable, he affirms, due to “the charm and beauty of the writing”, due to the sentences, which “roll along smoothly, sparklingly, variously”^[3]. We will test these three adjectives.

I pretend to teach how I perused public opinion and caused social conflicts when I was a political propagandist. I will not do this anymore. I am repented. Our mind displays three fundamental operations, which could be called, for the sake of simplicity, “unions”, “separations” and “comparisons”. These mental movements carry two paradigms, namely: monism and atomism.